sport shoesLaeffort analyse exhibits indetritusry acquireth i ...

sport shoesLaeffort analyse exhibits indetritusry acquireth i

Lost surfboard ctoryin San Clemente

Industry Updates

SIMA Retail Study Confirms Significant Changes

sport shoesLaeffort analyse exhibits indetritusry acquireth i,Surfersvillage Global Surf News, 8 July, 2011 : ? - Aliso Viejo ?Posting U.S. retail sales of $6.24 Billion in 2010 according to the Surf Industry Manucturers Association (SIMA), the surf/skate industry continues to persevere during challenging economic times. In a third-party research study conducted by the Leisure Trends Group (LTG) and commissioned by SIMA, the 2010 SIMA Retail Distribution Study, findings released today indicate growing trends for the industrys core product categories, as well as a shift in the industrys core retail landscape.

Like many other industries, the surf/skate industry has not emerged unchanged from the economic recession. Conducted biannually, the SIMA Retail Distribution Study indicates that total sales dipped 13.6% from $7.22 Billion in 2008 to $6.24 Billion in 2010. In comparison to 2009, however, 54% of core surf/skate retailers believe their gross retail sales are up anaverage of 16% in 2010 from 2009 levels. Retailers are already on the upswing from the downturn and are optimistic about the future. The action sports retail landscape has definitely shifted, says Doug Palladini, SIMA President and Vice President of Marketing for Vans. We have seen considerable contraction in the independent wholesale channel and rapid expansion into mall chains and all forms of owned retail, and this shift is reflected in the sales data. Passion and youth continue to largely drive the surf industry. Surfers and skaters view the industry as a lifestyle, not a passing trend. Thus the core of the industryremains strong despite the tough economic times. The loyalty of surfers andskaters to the lifestyle and sport is shown in the increasing demand for surf/skate footwear, wetsuits and hard goods as evidenced by the growth of these key categories. The good news among remaining core board sports retailers is that their opportunity is perhaps greater than ever, says Sean Smith, SIMA Executive Director. Surfing is a culture and sport defined by passion ? its not a hobby or pastime for core participants. Even in a down economy, core surfers will keep surfing and youth will still desire to be apart of the surf lifestyle and culture. Footwear, including mens and womens shoes and sandals, generated the greatest sales noted in the 2010 SIMA Retail Distribution Study with $1.5 billion (up 8.2% over 2008). During the 2010 retail season, overall sales of footwear were driven by purchase activity of mens/boys shoes, which accounts for 54% of all footwear sales ($810 million). Womens/girls shoe sales increased over previous years up 8% to $210 million in 2010. Shoes, hanging footwear and sandals really bucked the trend, says Palladini. A number of brands in our space gained significant traction through innovative product,presentation and marketing across both genders. Wetsuits sales also increased to $110.4 million in 2010 (up 24.3% over 2008) and returning to a level not seen since 2006. With 47% of total retail sales in 2010 being attributed to the West region, the increase in sales of wetsuits could be credited to the record low temperatures in Southern California during the year, as well as the evolutionary innovation and technology used in wetsuits the past two years. Technology has been the real story in wetsuits, says Smith. Advances have been exponential across warmth, flexibility and comfort. Cold water is no longer the dramatic barrier it once was for surfers and watermen. Staying true to surf and skates roots, the surfboard and skateboard hard goods category showed large sales growth in 2010 increasing to $1.46 billion (up 35% from $1.07 billion in 2008). As a strong emerging trend, stand up paddleboard (SUP) sales were added to the 2010 SIMA Retail Distribution Study for the first time in the history of thestudy. SUP sales generated $14.5 million among core surf shops and accounted for 9% of total surfboard sales. Boasting an average retail price of $1,105, SUPs are the most expensive product in the hard good category, followed by surf longboards, which average $691 per board. The addition of stand up paddleboards has been a key ctor in increasing board sales over the past two years, says Shea Weber, Chairman of the SIMA Board Builders Committee and President of Dewey Weber International. This is a welcomed addition to retailers nationwide that have added SUPs to their product offering. Moving forward, there is great growth potential with this category as SUP continues to move into lake and river communities inland. But SUP is just one of the dozens of new shapes and construction developments we are seeing these days. Its pretty exciting. The 2010 SIMA Retail Distribution Study cites several changes in the core surf/skate landscape. The study only represents core retailers that are classified as specialty, lifestyle or sporting good stores. Core stores do not include military exchanges, company stores or national department stores. Many independent core retail stores that have closed their doors in the past two years have been replaced by specialty chain stores or brand-owned stores causing only a slight dip in total surf/skate doors to 4,826 in 2010 (down 1.7% from 4,910 stores in 2008). Other changes in the retail climate show that 80% of all surveyed retailers now use a point of sale system, up from 60% in 2008. Retailers have also taken to the web as more than 55% of retailers currently offer catalog or Internet sales to customers. This is double the percentage of stores that did so in 2008, which at the time was 24%. Top Surf Industry Trends

1. Footwear: The overall footwear category (mens and womens shoes and sandals) generated the greatest sales in 2010 with $1.5 billion an increase of 8.2% from 2008. 2. Stand up Paddleboard (SUP): As an emerging trend,Luella?luella shoes. 2010 was the first year the SIMA Retail Distribution Study has tracked the sales of SUPs. SUPs accounted for 9% of total surfboard sales generating $14.5 million. The average SUP cost $1,105 it the highest costing product in the study. 3. Wetsuits: Wetsuit sales increased to $110.4 million in 2010 (24.5% over 2008). Fullsuits continued to drive wetsuit sales. An average of 139 full wetsuitswere sold per store at an average price of $217. 4. Hard Goods: This product category including surfboards, skateboards and other hard good accessories increased by 35% to$1.46 billion in 2010. For the first time, the study indicates that surfboard hard good accessories including surfboard leashes and surfboard traction pads accounted for 5% of these sales, generating $73 million. href= target=_blank>More USA/Cen Amer. surfing newsTARGET=_blank href= target=_blank>

Check the latestTARGET=_blank href= target=_blank>

News Receiveclass=style4 href= target=_blank>

Mandy Lausch

Industry ? Sursport shoes storesfersvillage

Registry &8226;WCTs &8226;WQSs &8226;Juniors &8226;Groms &8226;Longboard &8226;Airshow

ISA &8226;Nationals &8226;Regionals &8226;Body/Paddle/Knee

Shoot the best surfing spot panorama with your iPhone and Pixeet360 degree application. You can share it share it on Facebook. A 360 is easy and fun with Pixeet 360 panorama software and its iPhonefisheye lens.

? sport shoesLsorrell retflavourerers jumpinge for raspberryst sport shoesSopenings on MSN ?

Source: http://www.iepz.info/sport-shoeslaeffort-analyse-exhibits-indetritusry-acquireth-i/

scarlet fever livenation livenation george clooney the onion kidney stones red hot chili peppers