?Today,ELJRF220JF price, the acquisition of Alcatel?s mobile phone business when the decision is still correct, if not the original M & A activity, it is difficult to imagine today how the TCL phone business will be the outcome.?
In early August, TCL CEO Li Dongsheng, chairman of the ?First Financial Daily? said that in recent years, domestic and global mobile phone market situation becomes acute, the first to enter the domestic mobile phone industry, 12 companies, TCL is now only one, the only remaining. In contrast, TCL Alcatel Mobile Communication as mergers and acquisitions business, and today has grown into the world?s seventh largest mobile phone supplier.
The question of mergers and acquisitions in the past has become history, from the original acquisition of large losses to profitability today, one of the hardships and bitterness may TCL executives really understand.
M & A disputes
In early September, TCL Group announced in August, sales of major products announcements, the first eight months of this year, TCL global mobile phone sales reached 26,668,300, an increase of 32.39%. Among them, the first disclosure of the smart phone sales reached 143,900, formally announced the success of TCL Communication smart phones across the threshold.
In addition, TCL Communication has become the world?s major telecommunications operator Vodafone and the social network Facebook to launch the world?s first built-in Facebook-enabled mobile phones ? Vodafone 555 Blue exclusive manufacturer.
But who would have thought seven years ago, TCL Communication is how the market is facing difficulties.
In June 2004, TCL acquired the French communications business Alcatel mobile phone, but not to the initial acquisition of TCL Communication was looking forward to bring the effects. But this time because of product quality domestic mobile phone manufacturers and collective experience, ?Waterloo?, TCL Communication is not only not spared, on the contrary because Alcatel also put a heavy international burden.
In early 2005, Liu Fei return TCL Communications, TCL Communication took over the CEO, Alcatel mobile phone business restructuring again, only to see the rebirth of hope TCL Communication. However, TCL Communication, 2004 HK $ 224 million loss, another loss in 2005. Follow the road of TCL International Voice of challenge, covering the initial acclaim.
Distress of the TCL, there is a re-organization of the international background of the management team, from the organizational restructuring, channel adjustment, manufacturing system integration, system remodeling products, R & D system, integration of corporate culture, etc., a comprehensive reform, the implementation of to overseas markets as the main integration, further reinforcing with more than 30 international co-operation between telecom operators.
TCL Communication became profitable in 2006, and achieved good results in overseas markets, mobile phone sales accounted for more than 80% contribution, mobile phone sales have exceeded ten million mark. TCL Communication will also be within the 2005 is defined as ?surgical Year? in 2006 for the ?recovery year? in 2007 as the ?year of development.?
TCL Communication 2006 interview, said that TCL mobile phones were placed in front of only two: First, choose to survive, the second is to choose death. It takes courage to choose life, TCL Communication in times of hardship out of an international road say that it is a miracle.
International ladder
This miracle, in later years has been confirmed.
2005, BenQ acquired Siemens mobile phone business, and ultimately ended in failure. CEC 2007, Philips acquired the mobile phone business has also tepid. Alcatel mobile phone alone to face the rapidly changing market, adverse flying in 2010 into the top ten global mobile phone.
TCL Communication income in 2010 of HK $ 7.555 billion, an increase of 97.73%, net profit of HK $ 611 million, an increase of 200%, mobile phone sales reached 36.223 million, an increase of 125%.
TCL Group?s chief operating officer, said that even thin, not to judge a company is truly global in operation, depending on the structure of its architecture is not globalization, supply chain is not a global organization, is not to derive from the global resources and global market competition, a few old faces rival domestic or international business.
?With globalization, mergers and acquisitions, TCL Communication outside support, the domestic mobile phone to become the Phoenix.? TCL Group Senior Vice President, TCL Communication said Guo Aiping, CEO, Alcatel mobile phone by integrating the business, TCL Communication fix its own shortcomings, as the world?s Battlefield of a qualified player.
Because the acquisition of TCL Communication has not only the core of mobile patents, and increased cooperation with the overseas operator?s experience, so that TCL Communication in the Chinese 3G market, have certain advantages. The key is, TCL Communication has created a global management team and organizational culture for globalization.
It is reported that, TCL Communication core management team has extensive global experience and industry background, in the executive team, with 40% of the local background, the background of 30% in North America, Europe accounted for 30% of the background.
TCL Communication in the first half of HK $ 327 million profit, gross profit margin increased to 29.06%, the highest point of 19.45 million mobile phone sales, so that the global handset market TCL Communication ranked seventh. September 19, TCL and Alcatel Alcatel revised the trademark license agreement, Alcatel will extend the right to use trademark 2024, and had agreed ?to mark sale of Alcatel?s mobile phone net sales price as a licensing fee of 1% ?The conditions changed to $ 40 million.
This will not only save a lot of TCL Communication, trademark fees, will also use extended to all kinds of consumer products. Meanwhile, the agreement is valid until December 31, 2024, to ensure the company?s long-term operation stability of TCL Communication, paving the way for future development.
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