Tired Of Being Twitter For Voice, Bubbly 2.0 for iPhone Becomes ?The Instagram Of Voice?

Singapore-based Bubble Motion, the company behind sound-based social network Bubbly, unveiled a new version of its app today. The version 2.0 of Bubbly introduces filters users can apply to their voice, much like those Instagram offers for photos. Bubbly has a lot of traction already, including 19 million members mostly from Asian countries like Japan and India where it's found favor with a lot of different celebrities, and the new features seem designed to help the service keep its existing users engaged while it seeks out new audiences in the North American market. The new filters are tied to that expansion strategy, since they're only available to iOS users, which is a relatively new market for Bubble Motion. Its service managed to gain ground quickly by being not tied to any mobile smartphone platform, and instead existing as a voice service that could work with ordinary feature phones. The new app offers more flexibility, of course, and these voice filters are a good indication of where Bubbly can start to get creative and build on its earlier model, which most closely resembled Twitter for voice, complete with profiles and the ability to follow other users.

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